Eugene Arievich, Baker & McKenzie

Eugene Arievich
Law firm: 
Baker & McKenzie
Practice areas: 
IP law

Eugene A. Arievich heads the Firm’s CIS Intellectual Property Practice Group. He is ranked as a leading individual by PLC Which Lawyer? 2009, and has been described by Chambers Global 2009 as a “leading IP specialist with a wealth of experience.” Mr. Arievich is a member of the INTA Dilution & Well-Known Marks Committee, and has previously served on the INTA Board of Directors. Additionally, he represents Russia on the Advisory Board of World Intellectual Property Report and acts as co-counsel to the Coalition for Intellectual Property Rights. Prior to joining Baker & McKenzie in 1996, Mr. Arievich served as a partner in a USSR/Russian IP firm which he co-founded in 1988.

Practice Focus

Mr. Arievich’s practice encompasses each area of IP law throughout the CIS, with a special emphasis on all aspects of trademark protection. His practice also includes litigation and enforcement in trademark, patent, copyright and other IP-related matters.

Representative Legal Matters

Successfully represented Grande Group in a well-publicized litigation case against a Hong Kong-based company regarding the registration of the AKAI trademark belonging to Grande Group from Singapore.
Successfully represented major Russian search engine, Yandex, before the Chamber for Patent Disputes in a landmark trademark case.
Successfully represented Intel Corporation in a number of administrative and judicial proceedings.
Represented Starbucks Corp. in a case involving the annulment of the right of a Russian company to use the client’s trademark. The landmark case helped facilitate the company’s expansion into the Russian market.
Represented Diageo, a major multinational spirit producer, in various court actions contesting decisions of the Patent and Trademark Office.
Advised Heinz (H.J.) Company on the intellectual property aspects of its acquisition of Petrosoyuz, the principal Russian ketchup, condiments and sauces producer.
Advised Gallup Corporation on the cancellation of an offending trademark and obtaining vacations in the Federal Court of four lower court judgments over a decision of the Chamber for Patent Disputes of the Russian PTO.

Professional Associations and Memberships

AIPPI Association Internationale Pour La Propriete Intellectuelle - Russian National Group
American Chamber of Commerce
The Embassy Working Group on Intellectual Property
The European Business Club - Intellectual Property Committee
Coalition for Intellectual Property Rights (CIPR) - Co-Counsel
Association of Russian Patent Attorneys - Board Member
Moscow City Bar
INTA - Board of Directors
MARQUES(The Association of European Trademark Proprietors)
Pharmaceutical Trademarks Group (PTMG)
Russian Patent Attorneys Association
Moscow Lawyer's Union


Russia (1985)


All-Union Inst. of the U.S.S.R. Legislation (J.D.) (1985)
Central Institute of Continued Education (Certification Patent Law) (1978)
Moscow Linguistic University (Master of Art) (1973)